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Modernise contact centre operations without a big-bang rebuild.

Semanti Echo brings together the channels, AI tools, supervisor controls, reporting, and delivery support needed to modernise a contact centre in practical stages. Start with agent assist and self-service, automate repeatable work, and expand when quality and compliance are proven.

One platform for every customer channel

Voice01

Inbound + outbound voice

Managed dialling, queue routing, live listen, and supervisor takeover. Human teams and AI agents work from the same operating view.

Messaging02

WhatsApp & SMS

Two-way customer conversations, opt-in management, and clear consent records.

Web03

Self-service portals

Customer portals for case updates, account tasks, claims, and service requests, with handoff to an agent when needed.

Automation04

AI voice agents for defined tasks

AI voice agents handle repeatable tasks once they meet your quality, escalation, and compliance targets.

Built for real contact centre operations

Echo combines the channels, AI tools, supervisor controls, QA, compliance support, and delivery work needed to change how a contact centre runs.

  • 01

    Agent assist

    Give agents suggested replies, policy answers, next steps, and customer context while they stay in control of the conversation.

  • 02

    Workflow automation

    Automate repeatable tasks such as status updates, appointment changes, payment reminders, case intake, and follow-ups.

  • 03

    Supervisor controls

    Live listen, whisper, barge-in, queue views, and escalation rules help managers protect service quality in real time.

  • 04

    Quality and reporting

    Track outcomes, handle time, escalation rates, QA results, and AI performance so teams can see what is improving.

  • 05

    Compliance support

    Capture consent, redact sensitive data, keep audit trails, and support retention and review requirements.

  • 06

    Delivery support

    Map journeys, redesign workflows, connect systems, train teams, and manage rollout from pilot to wider adoption.

Delivery path

A practical path from simple self-service to AI agents

Echo does not start by replacing agents with AI. We start by understanding the work, moving simple requests into messaging, web portals, and self-service, then using AI agents only where the volume, complexity, and risk make sense.

Phase 1

Find the work worth changing

01

We ingest and analyse real contact centre activity across calls, emails, chats, and tickets. The goal is to see what customers ask for, where the volume sits, which journeys are simple, and which ones still need a person.

  • Map conversation intent, customer type, channel, and service outcome
  • Segment work by volume, complexity, regulatory cost, and customer preference
  • Create a practical 90-day plan for what to automate first
Phase 2

Move simple work into self-service

02

The first automation wave is usually not an AI voice agent. It is the work customers can complete faster through SMS, WhatsApp, a web portal, or a guided self-service flow, with agents available when the request falls outside scope.

  • Launch opt-in messaging, web forms, portals, and guided service journeys
  • Keep human fallback for edge cases, vulnerable customers, and policy exceptions
  • Track containment, customer effort, repeat contact, and agent workload
Phase 3

Add AI agents where they earn their place

03

AI agents come later, once the target journeys are understood and the simpler channels are working. Echo can then handle selected voice or chat workflows with clear limits, monitoring, and automatic handoff to a person.

  • Use AI agents for repeatable, high-volume journeys with clear success criteria
  • Keep supervisors in control with live monitoring, QA, and escalation rules
  • Expand only when service quality, compliance, and customer outcomes hold up
Talk to us

Modernise your contact centre in practical stages.

Tell us what you want to improve: service levels, cost to serve, QA, compliance, automation, or delivery pace. We'll show where Echo can help in week one and what to automate next.

Talk to a specialist