We use mobile technology to help brands and their agencies measure marketing effectiveness
On Device Research has today revealed that a well known DIY retailer has won the award for the most effective mobile campaign of Q2 2018.
The award is assessed by analysing the quarterly rankings of mobile ads tested by On Device Research to establish which campaigns have been most successful at shifting five key brand metrics. The winning campaign deployed a number of interactive interstitials designed to raise awareness and consideration of its outdoor living products in time for the summer.
Measuring advertising's brand impact
Understand consumer opinions in emerging markets and 'in the moment'