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Trusted, clear navigation to European market opportunities

Validate and ramp-up your distribution strategy with the critically acclaimed, one-stop source of market intelligence covering European fund market opportunities – Distribution 360 (D360).

MackayWilliams is now part of the global fintech company, Broadridge Financial Solutions Inc. As a result, we will gradually transition to a new brand identity where D360 will be known as Broadridge D360.

Supporting your business planning with independent verification

Whether you are considering your first foray into Europe, evaluating new markets or want the latest and most complete data and insight for your strategic decision-making, Distribution 360 will help you identify the optimal targets for your particular strategic aims. Navigating you through the highly-varied European distribution terrain, the report arms you with data on local channel structures, the size of truly accessible assets, the regulatory impact on distributor business models, the different demands of professional fund buyer segments and more, to give:

  • An authoritative and comprehensive reference guide to pilot your business through the maze of the European retail funds market.
  • Independent and expert guidance to help you identify the most accessible and profitable market opportunities for your particular business.
  • Trusted, reliable content and data to help you construct evidence-based business cases.

Building on the success of the first edition, published in 2017, we have added content and upgraded the report into an interactive digital tool. Subscribers can now download content tailored for specific business needs.You can ‘slice and dice’ to get expert views on specific countries, or get a pan-European summary of topics such as broad macro trends driving industry change, the latest status of regulatory initiatives, or fund selector dynamics.

What’s in the report?

  • Market data and sizing the opportunity for Europe’s seven key markets – including the UK – plus headline data on a further three.
  • In-depth review of changing distribution business models and the impact on product demand.
  • Mifid 2 – impact on local markets and its practical effect on distribution opportunities.
  • Product preferences, the extent of passive penetration in third-party channels, and changing investor tastes.
  • Impact of robo-advice and emergence of new distribution channels, including the growth of sub-advisory opportunities.

New for 2018

  • Faster, searchable, and downloadable access to report content and data.
  • Profiles of big, innovative and disruptive distributors in local markets.
  • Latest best estimates of the true size of the distribution prize.
  • Updated sub-advisory data, highlighting rapid growth in this distribution conduit.
  • Market snapshots for Austria, Belgium and the Netherlands.


For a thoroughly comprehensive view, Distribution 360 is based on analysis of data from multiple sources, including unique research amongst 1,000 of Europe’s key distributors, insights from local experts and two decades of experience in assessing the asset-gathering opportunities available to third-party groups in Europe’s diverse and ever-changing markets.

How to order

The 2018 edition is available now. The price of the report for asset managers is: (£9,500 / €11,400/ $13,300). This includes a global licence to redistribute to colleagues working within your company. You can register below for access or contact Simon Critchlow at sc@mackaywilliams.com or (0)20 7232 4686 for more information.

For non-asset managers interested in purchasing access to the report, please get in touch to discuss packages and prices that are available to you.

Client Testimonials

This is a seminal piece of work. Hugely impressive.
Head of International Marketing, Large US-owned asset manager
We dropped large chunks of D360 directly into our business plan.
Chief Operating officer, A leading European asset manager

Local-market and cross-border guidance

Our team of industry experts has substantial experience in assessing the asset-gathering opportunities available to third-party groups in Europe’s diverse and ever-changing markets.

Mauro Baratta
Joint CEO at MackayWilliams, Mauro is primarily responsible for the company’s Berlin-based research practice. Mauro offers editorial support and is an expert in European fund industry data and analysing market trends.
Bella Caridade-Ferreira
Proprietor ofFundscapeand with over 15 years' experience in analysing European and Asian market trends, Bella is author of numerous expert reports and fluent in four languages. Bella writes the UK chapter of Distribution 360.
Chris Chancellor
With more than a decade as business strategist at a leading asset manager, Chris has a strong understanding of the commercial drivers and business dynamics of fund groups and is a partner at MackayWilliams. He writes Market accessibility and Fund selector dynamics.
Anke Dembowski
Anke has worked across the financial industry, with roles in distribution, marketing and consulting. Now a journalist and author, she is also managing director of FondsFrauen. Anke writes Germany.
Tiziano Giannotti
started his career in Italy as a financial adviser specialising in asset management, retirement and financial services. He is now a senior fund market analyst at MackayWilliams in Berlin and writes Italy.
Sheenagh Gordon-Hart
is a well-known figure in asset management, with over 30 years’ experience. She spent 15 years at a major global bank where, most recently, she focused on regulatory strategy – she writes the pan-European regulatory coverage.
Helene Jonsson
started her career as a researcher and data analyst, writing quarterly reviews on mutual fund trends in the Austrian, German and Nordic markets. She is a trained translator, who speaks four languages, and writes Sweden.
Diana Mackay
is Joint CEO at MackayWilliams and an expert on European fund market trends. She has participated in numerous European Commission initiatives and industry think tanks and is a member of Alfi’s Strategy Committee. She writes the historical context section, as well asMarket accessibility and Shifts in the distribution landscape.
Mark McFee
With a background in market research and business journalism, Mark strives to strike the right balance between numbers and words in his role as publications editor at MackayWilliams. He writes various sections of Distribution 360 and edits the report.
Gilles Pouzin
Editor and founder of Deontofi.com, Gilles is a financial journalist and an expert in business ethics, financial markets, wealth management and the asset management industry. He writes France.
Patrick Smith
has 18 years’ experience as a writer on European fund markets. Specialising in the Spanish industry, he has also written on a number of Latin American and Asian fund markets. Patrick is a qualified translator and writer of Spain.
Jolanta Ursprung
has 25 years of experience in a number of fields related to economics and financial markets, in both academia and business. Since 2002, she advises companies intending to set up domicile in Switzerland – the same country that she covers in Distribution 360.
Ralph Williams
Ralph has a background in global governance, having started his career working for the UN and various NGOs in Geneva. A fluent French speaker, he returned to the UK in 2014 after 13 years in France and Switzerland. He has a BA in International Relations and the IMC qualification.

Register for access

To register for access to the 2018 edition of Distribution 360, fill out the form below and we’ll be in touch to confirm your order.

If you wish to speak to a human just call us on +44 (0)20 7232 4686 or email info@mackaywilliams.com

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